Sutton Coldfield gets set to Bloom

Sutton Coldfield is officially entering the prestigious Heart of England in Bloom campaign, the regional element of Britain In Bloom.

Representatives from voluntary groups from across the town joined the Town Council for the launch of Sutton Coldfield in Bloom at New Hall Hotel and Spa, which kindly sponsored the event. After the presentation visitors were guided to New Hall Mill and planted a number of trees to mark the occasion.

Guests heard Councillor Terry Wood, Chairman of the Sutton Coldfield in Bloom working group, outline the process for entering and the progress to date in getting ready for judging. Judges will visit the town on one day in July to view our treasures and floral features including Sutton Park, a popular allotment site, a school garden, New Hall Mill and Valley along with local shops and businesses.

It’s not all about flowers however, and although the town will have its own floral colour palette, the judges will look at evidence of environmental responsibility, recycling and general cleanliness of the town. The working group is leading on a series of projects to improve the town’s uncared for local spaces as well as developing new features which will impress the judges and improve the quality of life for residents.

Leader of Sutton Coldfield Town Council Councillor Simon Ward said: “This is the first time the town has entered Heart of England in Bloom and we think it will provide a wonderful opportunity to showcase some of the Town’s hidden environmental and horticultural gems. Entering the competition is also a great opportunity to promote the town at a regional and national level.  There are already over 200 entries in the Midlands who have realised the benefits of getting involved in Bloom.”

Andrew Mitchell MP spoke at the launch. He said “This is a brilliant Royal Town initiative and I congratulate Councillor Terry Wood and Councillor Simon Ward, the leader of the Town Council, for putting it together. The launch last weekend was incredibly successful and I thank the New Hall Hotel for sponsoring and facilitating this.”

Jonathan Squires of New Hall Hotel and Spa said: “I am really pleased to be supporting the first ever Sutton Coldfield in Bloom entry and hosting the launch event to kick start the Bloom project. There are so many enthusiastic groups and individuals here today who are getting involved which is great to see. I’m looking forward to seeing all the new initiatives and projects taking shape over the course of the year, to help make Sutton Coldfield more welcoming to visitors and attractive to residents.”

The Town Council is looking for the community, including residents and businesses to get involved in a variety of ways. This could include organising local litter picks, planting beautiful pots and containers, organising displays outside their business or even sponsoring a floral feature for the town to enjoy.

Assistant Town Clerk Becki Leonard is keen to hear about local projects and events that residents are organising which will help support the Bloom competition.  Look out for a new community competition to be launched shortly which will encourage everyone to get involved and play a part in cleaning and greening our environment.

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